Deodorant
I am sure you have heard of "Old Spice" for men. The range includes aftershave, shaving cream, soap and deodorant. They are products that go way back in time and are mostly favoured by the older generation Old men like me, Andrew in Melbourne, Red in Alberta and Cro Magnon in Brighton really do not want body products that are aimed at the younger generation. We actively spurn "Lynx" and Jean-Paul Gautier. What we need is sprays and roll-ons that are specifically tailored for the senior male market. This is why I decided to invest all my pension lump sum in a new start up business that aims to fill this potentially profitable gap in the market. Rather than getting cunning and creative with fancy brand names, the company intend to call all of their products quite simply - "Old Man". There's no deception in such a name. Parisian perfumers have skilfully concocted four possible deodorant fragrances for the "Old Man" deodorant range and...