ALCOHOL - TWO There's so much one might say about alcohol. The subject can be approached in different ways. For example, one could address it coldly like an academic, supplying bald facts and figures or one could dramatise it - deliberately stoking emotional reaction like a storyteller. However, I want to start this blogpost by asking a simple question: Why do people drink alcohol? Leaving aside the fact that there are many countries in this world where drinking alcoholic beverages is very uncommon, I think there are six principal reasons why drinking alcohol is quite common in The West. Enjoyment of it may be inherited from previous generations of one's family. We may have grown up with it - observing role models consuming it and so it seems natural to make the step up. Advertising and sponsorship by alcohol brands can be very hard to ignore. It is meant to be persuasive and it works. The notion that it is cool to drink is put about and it figures in films as we...